The first phase of elections are over with 111 seats going to polls on 7th and 10th. The BJP, which has a thin presence in these seats, now hope to pick up a substantial number. Its main calculation is that its Modi plank, buoyed up by unprecedented media advertisements including the Internet, a paid social media campaign and splashing Modi all over the country’s billboards has created a Modi “wave”. Nothing is more shameful in this campaign than what Amit Shah has done, which finally the Election Commission has stopped. In his every meeting in the riot-hit areas of western UP, Shah had the same message – this is the time for revenge, vote BJP. His speech – framed as it was by other Jat “leaders” before him, was clear. Riots in western UP are only because Muslims threaten “our” women.