Currently (March 2014) Narendra Modi is trying to dominate the media, print social and TV through his carefully constructed propaganda machinery and his potential of being nominated as the BJP’s Prime Ministerial candidate by RSS-BJP. Modi has openly used the words like puppies dying under the car wheel, while referring to the victims of Gujarat carnage of 2002. He has also asserted that he is a ‘Hindu nationalist’. While most of the older allies of NDA, are deserting NDA, RSS-BJP hope that he will be able to win the 2014 elections due to his image of a non corrupt, efficient administrator who has taken Gujarat to the heights of development. In social media and other platforms the polarized section of Hindus and the section of middle class are very appreciative of Modi and are creating a delusion of his becoming the next prime minister.

