History will judge the just concluded elections as republican India’s first intensively televised elections. Never have close to four hundred news networks (they equal the number of entertainment networks, such is the saleability of “news” in our culture) in a bewildering variety of languages and dialects communicated political messages from an equally bewildering array of politicians and political actors across the country. But, equally, never have so many news networks dished out the same fare: Narendra Modi. The Narendra Modi persona, for good or for bad has been largely a television media construction, amplified by saturation-point coverage of the leader, spread out over more than six months—staggering and almost unprecedented, even by global standards.