In their attempt to assassinate girl-activist, Malala Yousufzai, has the Taliban inadvertently rescued the narrative of violence against women? Over the last three decades, Pakistan has been at the receiving end of donor-assisted campaigns and gender-empowerment awareness programmes on violence. These projects were sub-contracted to NGOs that had been set up by feminists who themselves, in the 1980s, had been involved in direct action activism on cases of violence. With the sponsorship of international development assistance, “women’s NGOs” have steadily embraced the concept and become advocates of linking VAW to neo-liberal development agendas. This has re-directed analysis and activism from its primary focus on survivors and perpetrators of violence. Instead, increasing attention and funding has led to a change that is more in tune with the UN and donor-preferred approach known as ‘Gender-Based Violence’ (GBV).